siân melton
content, community, cat herding
hi! 👋 i’m Siân (she/her)
—which is pronounced sharn (it’s Welsh, if that helps you cope?)—and I’m a versatile social media, community, et cetera specialist.
storytelling & community.
Two principles driving my career via roles in social media, content, and project/event management (e.g. cat herding). I’ve worked across countless industries (film festivals, marketing agencies, and even a renowned multi-sport games event) producing everything from social media campaigns and data management systems to art-based science experiments and medal ceremonies. I’ve collaborated on teams and led them; cultivated positive relationships with external and internal stakeholders; and wrangled actors, toddlers, and athletes (not all at the same time).
Always on my phone…
…And always lurking.
in other words: adaptable, resourceful, and endlessly curious.
For the past decade I've help define brand voices, build loyalty, and engage audiences. And while I’m a creative at heart, my approach is all left-brain: systematic, organized, and colour-coded. This unique combination of skills and experience makes me a natural fit for social media, communications, customer advocacy, client relations, operations, and product/project management roles. (See LinkedIn for a full history.)
In 2014 I founded The MUFF Society, an online community and screening series that championed women and underrepresented groups in film/TV.
And this one time I handed Daniel Radcliffe a Diet Coke and he said “thanks.”
Certified Associate in Project Management (CAPM) | PMI, 2024
Certificate in Project Management | York University School of Continuing Studies, 2024
more specifically, here’s what I do. ✨
strategy. — developing mission-driven plans to strengthen loyalty and brand awareness; executing monthly social calendars and specialty campaigns; identifying opportunities for cross-departmental collaboration; analyzing data for meaningful, actionable insights.
community. — prioritizing meaningful engagement and impactful, purposeful content over vanity metrics; genuinely connecting with audiences to better understand and advocate for them; building with a “growth is an outcome, not a goal” mindset.
content. — creating graphic, photo, GIF, video, meme, etc content; writing with both a flair for creativity and strong grasp of mechanics; super adaptable style and tone-of-voice; keeping up with trends (in particular: knowing when and when not to participate).
cat herding. — implementing organizational systems for teams/projects; overhauling workflows to maximize efficiency; successfully juggling deadlines, deliverables, and feelings; fostering cooperative work environments through trust, transparency, and understanding.
here’s what folks have to say about it. 👀
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“…Siân's project management and organizational skills are most often seen through in her meticulous planning, her ability to create simple and easy to follow action plans, and her attention to detail. She's self-motivated and never needs anyone following up to ensure projects are delivered on time and somehow still finds time to bring her creative spirit into all that she does.”
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“…She is an absolute wizard when it comes to organization, developing content strategies, and creating informative Notion pages. Her feedback is always constructive, specific, and actionable, allowing for personal and professional growth.”
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“…She's on top of EVERYTHING and moves incredibly fast on trending content, without sacrificing quality and care. She's meticulous when it comes to strategy, understands how to set up a brand for the long-game, and sets inclusivity as a priority in her work.”
Read more recommendations on LinkedIn.
Press: The Girl North Magazine, The Globe and Mail , NOW Magazine
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Humans of Smile: Siân on Community | Smile.io Blog (Sep 2021)
Review: Cats | The Gate (Jan 2020)
7 filmmakers discuss #MeToo and the Canadian Film Industry | The Gate (Jan 2018)
We Fixed THR’s Animation Roundtable | FilmSchool Rejects (Dec 2016)
Effie Brown on “Project Greenlight” | Women & Hollywood (Jun 2016)
Raj Panikkar and Matthew Lochner on Sci-Fi | Geekpr0n (Jun 2015)
Vanguard Mascot Battle | TIFF Vanguard (Sep 2014)
5 Tips for Living with Your Vampire Roomies | TIFF Midnight Madness (Sep 2014)
10 Easy Steps to the Best War Game Ever | TIFF Vanguard (Sep 2012) -
here’s some of the companies I’ve worked with or for. 🤝
